Symeta selects Buhrs to take customized mailing to the next level
Symeta – a Belgian provider of solutions in effective business communication – switched a few year ago their production for Colruyt to a targeted 4-page booklet for each individual customer. It brought the supermarket cost savings and a steady growth in sales by providing consumers a shopping list based on their shopping behaviour via their loyalty card. In this prestigious project Buhrs installed three Buhrs 3000 paperwrapping lines, equipped with 10 selective feeders each and controlled by the Buhrs Data Controller (BDC).
